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Noir

FRINGELESS JACQUARD WEAVE NEW
BUILT TO LAST YEARS, NOT ONE TRIP
Authentically made in small batches in our homeland of Türkiye
OEKO-TEX certified (23.HTR.34986) — no toxic chemicals
100% Long-Fiber Turkish Cotton — softer, more absorbent and insanely durable
No tassels to unravel – your towel will last even longer

Free Shipping Over $100 • Free Returns Within 30 Days

For every bundle, we donate 2 cans of food to cat & dog shelters Build Your Bundle
100% Money Back Guarantee

If you don't like anything about your towel, we'll refund you, no questions asked! Simply request a refund within 30 days of receiving your order. (Refund policy)

Each Purchase Supports Animal Rescues

We donate 5% of our proceeds to cat and dog rescues.

How Is It Absorbent?

We make our Turkish towels with 100% long-fiber Turkish cotton. This is the highest quality cotton on the market in Türkiye.

Dries 3x Quicker
Absorbs Quickly
Turkish Hand Towel Set
Free gift

Turkish Hand Towel Set for Orders Over $130

$29 Normally

Why 750,000 People Chose Wetcat

  • Three of these pack smaller than one terry towel.
  • Sand lets go in one shake — none in the car, none in the machine.
  • Dries in under an hour, so the musty-towel smell never starts.
  • No fringes to tangle, fray, or comb. Or get shredded by the cat.
  • Certified, not claimed — OEKO-TEX #23.HTR.34986 is on the public registry. Ask any towel brand for theirs.
Product Specifications
  • 38" x 69" (97 cm x 175 cm)
  • 100 % Long-Fiber Turkish Cotton (Non-GMO)
  • Authentically Made in Turkey
  • Pre-washed & Pre-shrunk
  • OEKO-TEX Certified (23.HTR.34986)
Care Instructions
  • Machine wash on warm (up to 100°F or 40°C). Choose low or medium spin.
  • Tumble dry on low or medium heat or line dry.
  • Use fabric softener as desired, but don’t bleach. Keep in mind that fabric softeners or drying sheets make all towels less absorbent.
  • Our towels are pre-washed and pre-shrunk. They shouldn’t shrink when you follow our care instructions. If you happen to blast your towels on hot, just iron to return them to their full size.
  • Your towel will become softer and more absorbent with each wash.

Important note before first use: We recommend washing your towel before using it for the first time to activate the natural cotton fibers and enhance absorbency.

Shipping and Returns

Delivered within 3–6 working days; outlying areas may take longer.

Free returns within 30 days for US orders. Personalized items are final sale and cannot be returned or exchanged.View full policy.

Quality & Textile Safety Standards
  • OEKO-TEX certified (23.HTR.34986) - free of harmful chemicals
  • Pre-washed & pre-shrunk for immediate softness and minimal shrinkage
  • Colorfast dyes that maintain vibrant appearance wash after wash
  • Double quality inspection: First by manufacturer, then by our experienced team in Türkiye for each towel
Environmental Impact
  • Made of 100% Turkish cotton so no microplastics shedding into waterways like synthetic towels like microfibers
  • Resource & energy efficient - flat-woven design requires less water during manufacturing and quick-drying properties reduce dryer time or eliminate it altogether
  • Non-GMO agriculture - supports sustainable farming practices that don't rely on increased herbicide use
  • Lower carbon footprint - lighter weight means less fuel required during shipping compared to heavy terry towels
★★★★★

"Bought my first Wetcat 5 years ago and they still look brand new. Unlike other Turkish towel these VERY absorbent. Just got the new fringeless ones!! They look stunning."

Suzanne A. · Verified by Shop
★★★★★

"I adore this vibrant towel and have bought several more. It makes a great travel blanket, and when rolled up, a neck roll pillow. I've worn it as a scarf/wrap before too. Highly versatile travel tool!"

Holly B. · Verified by Shop
Noir
Noir Sale price$49.00
Noir
Noir Sale price$49.00
Why it costs more

Built To Last For Years, Not One Trip

These towels are hard to destroy. You won't have any reasons to replace them.

$39 ÷ 8 years of daily use ≈ 1.3¢ per day

The $10 towel gets replaced every year. Ours doesn't.

★★★★★
Bought 5 of the “Lucy” towels (no fringe). They’re all as wonderful as the first ones I bought a couple years ago (with fringe). Going to let my grangirls decide which ones they like best when they stay at my house. :-)
Suzanne McKechnie, Verified buyer · 12/12/2025

Compare

How We Stack Up

Same idea, better made. Tap a comparison to see where Wetcat wins.

Why Wetcat

Woven for the everyday

PACKS DOWN TO NOTHING

BIG BUT NEVER BULKY

Full-body coverage that feels like a blanket, folds like a T-shirt.

PACKS DOWN TO NOTHING

Toss it in your bag and still have room for everything.

DRIES 3X FASTER

Hang it and skip that musty smell and extra laundry.

SEE WHY 750,000 PEOPLE SWITCHED TO WETCAT

SUPERPOWER #1

BIG BUT NEVER BULKY

Full-body coverage that feels like a blanket, folds like a T-shirt.


SUPERPOWER #2

FOLDS DOWN TO NOTHING

Toss it in your bag and still have room for everything.


SUPERPOWER #3

DRIES 3X FASTER

Hang it and skip that musty smell and extra laundry.


SUPERPOWER #4

STILL VERY ABSORBENT

Thanks to our special weave and long-fiber Turkish cotton


DON'T TAKE OUR WORD FOR IT

OVER 750,000 TOWEL CONVERTS

People love Wetcat — read why 98% of Wetcat customers would shop with us again.

READ ALL REVIEWS

MAGIC COMES FROM OUR FLAT WEAVE

TERRY LOOPS

FLAT WEAVE

Use the left and right arrow keys to navigate between before and after photos.

SAND-FREE BY DESIGN

Our towels are flat-woven tightly so that you can easily shake the right off


NO MORE MUSTY SMELL

Regular terry towels trap dead skin, oils, and moisture. That creates the perfect buffet for bacteria. Since they dry slowly, the bacteria multiply and cause that infamous musty smell.

Wetcat Turkish Towels don't have the same loops to trap dead skin and moisture while drying 3x faster. So they don't develop that musty smell.

SAND-FREE BY DESIGN

Our towels are flat-woven tightly so that you can easily shake the right off


NO MORE MUSTY SMELL

Regular terry towels trap dead skin, oils, and moisture. That creates the perfect buffet for bacteria. Since they dry slowly, the bacteria multiply and cause that infamous musty smell.

Wetcat Turkish Towels don't have the same loops to trap dead skin and moisture while drying 3x faster. So they don't develop that musty smell.

Customer Reviews

Overall rating: 4.8 / 5 from 2131 reviews.

Beautiful fabric, great colors! However, was buying this for a bath towel and find the fabric isn’t very absorbent making it a poor bath towel.

Saffron

Beautiful fabric, great colors! However, was buying this for a bath towel and find the fabric isn’t very absorbent making it a poor bath towel.

Check - Sand

It is a bery soft, super abdorbant abd comfy towel or ehatever use you might need.

Pastel Horizon

Love the bright colors

The Original

Fast shipping and a beautiful, useful product.

Pastel Horizon

I would like to exchange it for another color. I have not removed anything from its packaging.How can I do this?

Lucy's Scratch

Love the colors and versatility! Ordered 3 because it was so hard to choose between them and I'm glad I did! My favorite is the green. I haven't had them long enough yet for repeated washings but I have washed them all at least once and appreciate being able to toss them in the dryer without worry. Have used as towel, blanket and scarf/wrap. So versatile! I ordered the original because I like the fringe!

The Original

Love the colors! Light weight and very soft!

Burst - Blue

Light, well made towel. Looking forward to using it this summer!

Pastel Horizon

They wash beautifully, fold small for packing and dry quickly. These are far superior to microfiber and will be in my travel bag for sailing trips!

Lucy's Scratch

Have never used Turkish Towels before, but loved the idea of saving space in the linen closet. Love the size and how soft they are. Was totally different experience from plush bath towels, but they’re very absorbent and I actually love how my skin feels (somehow more moisturized). Would highly recommend these towels.

Lucy's Scratch

Dries quickly and takes up so little space

Lucy's Scratch

Customer video review of Seafoam Drift

I was a little taken aback when I saw the price of these towels but I went ahead and ordered one. I have NOT been disappointed in the least ! The quality and size is perfect. I have been wanting to find something that wasn’t thick, because as you can see, most towels barely fit in my towel bar. I struggle with getting them to get started and to hang right. I won’t be struggling anymore. Ok. Gotta run. I need to start shopping for more towels!

Seafoam Drift

I purchased this as a gift. She loves it!

Zanzibar - Blue

The towel has great color and sand did not stick to the towel. It dried quickly, which I had doubts about because the climate where we tested the towel was so humid. Very pleased with my first purchase and will purchase more in the future.

The Original

Love the feel and the quality is wonderful! Perfect for a beach day!

Boardwalk - Mint

The cotton isn’t as fine as I expected. And the weave is coarse.

The Original

It's not as absorbent as I imagined. I imagined it like those flour sack towels. I'm glad I only bought one instead of the set I had initially planned on.

The Original

Love it! Dries super fast! Takes up very little room! Love the quality! Perfect beach towel!

The Original

Really like the towel so far. Have not had a chance to use it yet. Yet even wash it for the first time. Recommend so far. If that opinion changes I will change my review.

The Original

Towel is light. Dries quick.

Boardwalk - Mint

these are not soft absorbant material I would expect from turkey / Turkish towels. they are very thin and not soft against your skin. I have been to Turkey and purchased blankets and towels- this is not like those or as expected. Yes they are pretty but not what I want to use after a shower or would want to give a house guest

Boardwalk - Mint

I have been using this towel to wrap my cat when I give her her medicine.

Canvas - Magenta

I love how it dries quickly!

Zanzibar - Blue

I love that there is no fringe. And I love the size and bright flowers. Thank you!

Lemon Blossom

Customer photo review of The Original

Perfect size and weight for our outdoor shower

The Original

Folds very small, great for travel. Doesn’t take up alot of space and dries fast.

Lucy's Scratch

I love the size and softness of these towels. The sand shakes out easily, but they got wet in a rain shower and took quite a while to dry. That was my only criticism. I do love how small they pack and am happy with my purchase.

Zanzibar - Blue

Love Wetcat! We got rid of our regular towels and replaced them with Wetcat.

The Original

Customer photo review of Pastel Horizon

I like the Wet Cat Turkish towels: well made, such refreshing designs, and clean, absorbant, durable cotton. They add a splash of delightful color while being useful in everyday life!

Pastel Horizon

I believe I ordered a towel without strings or tassels or fringe. The towel that arrived has strings.

The Original

Love the color. Love the no fringe. Love the softness and absorbency!

Lucy's Scratch

We buy them regularly. They’re great gifts for people who visit our lake house.

The Original

Beautiful towel, really absorbent and very well made! Washes and dries well too! Love the color! Gave as a gift, forgot to take a picture.

The Original

Customer photo review of The Original

Beautiful towel, really absorbent and very well made! Washes and dries well too! Love the super cute color!

The Original

Customer photo review of The Original

Beautiful towel, really absorbent and very well made! Washes and dries well too! Really love the color!

The Original

Customer photo review of The Original

Beautiful towel, really absorbent and very well made! Washes and dries well too! Such a fun bright color!

The Original