Growing up my brother and I spent our summers in the coastal town of Cesme, Turkey. We passed our days swimming in the Mediterranean, having fun on the beach with our friends, and soaking up the Turkish sun like a couple of wet cats. Meanwhile, our business-minded parents celebrated hard work and high ambition, planting the seed of entrepreneurship in our minds.

Wetcat unofficially began in 2014 when I immersed myself into the local towel industry, learning about everything from the highest quality yarns and textiles to our centuries-old weaving and dying processes. Along the way, I discovered more and more “Turkish” towels being sold around the world that were anything but Turkish–poor craftsmanship and low quality were the opposite of the culture I grew up with..

In 2018, I started Wetcat with a simple mission: to produce real Turkish towels embodying the culture we grew up with and bringing the joy of Turkey to the world. I worked tirelessly to create something I could stand behind. In 2020, my brother Ugur joined in, and along the way we’ve perfected every step of our manufacturing practices and quality assurance standards.

As of 2025 we’ve not only sold more than a half million towels, we’ve built a community of fun-loving fans. Our father now runs our atelier in Turkey, and Ugur and I are growing the business in sunny Los Angeles.

Today, we continue to sell the best Turkish towels in the world: 100% Turkish Cotton, classic design, ultra soft, and sold at a fair price—no cheap knockoffs or overpriced fake luxury. And while our hard working ethics stay woven throughout our business, you’ll still be able to find us lounging about like cats in the warm Turkish (or Los Angeles) sun.