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BLACK FRIDAY SALE

EXPERIENCE THE REAL TURKISH TOWELS

Crafted with centuries-old Turkish expertise, our towels are your perfect companions—bringing joy and comfort to every adventure

SHOP THE SALE - UP TO 30% OFF

GIFT GUIDE

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TURKISH TOWELS

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BLANKETS

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COVERS MORE SPACE

TAKES UP LESS ROOM

WHY WETCAT

WHY WETCAT

COVERS MORE SPACE

TAKES UP LESS ROOM


DRIES 3X FASTER

so it’s ready for your next adventure

DRIES 3X FASTER

so it’s ready for your next adventure


STILL VERY ABSORBENT

thanks to our special weave and long-fiber 100% Turkish cotton fabric

STILL SUPER ABSORBENT

thanks to our special weave and long-fiber Turkish cotton


BLACK FRIDAY DEAL IS LIVE

UP TO 30% OFF SITEWIDE

MAGIC COMES FROM OUR FLAT WEAVE

TERRY LOOPS

FLAT WEAVE

Use the left and right arrow keys to navigate between before and after photos.

SAND-FREE BY DESIGN

Our towels are flat-woven tightly so that you can easily shake the right off


NO MORE MUSTY SMELL

GROSS FACT ALERT: Regular terry towels trap dead skin, oils, and moisture. That creates the perfect buffet for bacteria. Since they dry slowly, the bacteria multiply and cause that infamous musty smell.

Wetcat Turkish Towels don't have the same loops to trap dead skin and moisture while drying 3x faster. So they don't develop that musty smell.

SAND-FREE BY DESIGN

Our towels are flat-woven tightly so that you can easily shake the right off


NO MORE MUSTY SMELL

GROSS FACT ALERT: Regular terry towels trap dead skin, oils, and moisture. That creates the perfect buffet for bacteria. Since they dry slowly, the bacteria multiply and cause that infamous musty smell.

Wetcat Turkish Towels don't have the same loops to trap dead skin and moisture while drying 3x faster. So they don't develop that musty smell.

BEAWARE OF POLYESTER BLENDED TURKISH-ISH TOWELS

This burn test shows that labels cannot always be trusted.

To cut costs, many towels are blended with polyester. Plastic fibers lose softness quickly and are not truly absorbent. Plastic is not meant to absorb water, and it only does because it is treated with chemicals.
At Wetcat, we do things differently.

Our towels are authentically made in Turkey from 100% long-fiber Turkish cotton, flat woven on traditional looms for softness, breathability, and lasting quality.

DON'T TAKE OUR WORD FOR IT

OVER 750,000 TOWEL CONVERTS

People love Wetcat — read why 98% of Wetcat customers would shop with us again.

READ ALL REVIEWS
wetcat's co-founders, Bediz and Ugur, holding towels in a shoot
AUTHENTICALLY TURKISH

Brother-Sister Owned Small Business

Born and raised in Turkey, we founded Wetcat with a simple mission: to produce authentic Turkish towels that embody the culture and joy of Turkey for everyone in the world.

Every Wetcat towel is crafted from 100% genuine Turkish cotton using time-honored techniques and rigorous quality standards. We're not just selling towels; we're sharing our heritage and bringing a piece of Turkish delight into your everyday adventures.

-Bediz & Ugur, Co-founders of Wetcat

LEARN MORE ABOUT US